Collaborate.
Users and programmers don't need translators—they need direct access to one another.
Stay lean.
Small teams of talented programmers outperform all other configurations. Period.
Be creative.
Anyone can think like a computer. Only someone with imagination can make a computer act like a human.
Do what is right.
All decisions should be subjected to vigorous debate. It takes courage to fight for your ideas. It takes more to change your mind.
Have fun.
The best work emanates from joy.